We use Google Analytics to help analyze use of our website. This analytical tool uses ‘cookies’, which are text files placed on your computer, to collect standard internet log information and visitor behavior information in an anonymous form.
The information generated by the cookie about your use of the website (including your IP address) is transmitted to Google. This information is then used to evaluate visitors’ use of the website and to compile statistical reports on website activity. To find out more about cookies, including how or to opt out of being tracked by Google Analytics across all websites visit this website. Using Internet Explorer select ‘internet options’ from the ‘tools’ menu, then click ‘security’, followed by ‘custom level’ and select ‘disable cookies’).
Please note that the information collected in this way can be used to identify you unless you modify your browser settings. We only use aggregated data to perform statistical analyses of the characteristics and behavior of our visitors.
We will not use the statistical analytics tool to track or to collect any personally identifiable information of visitors to our site. We will not associate any data gathered from this site with any personally identifying information from any source as part of our use of the Google statistical analytics tool. Please consult Google’s latest terms of service to understand their current use of this data.
If we do want to collect personally identifiable information through our website, we will be upfront about this. We will make it clear when we collect personal information and will explain what we intend to do with it.
What are cookies?
Cookies are small text files containing a string of characters that can be placed on your computer or mobile device that uniquely identify your browser or device.
What are cookies used for?
Cookies allow a site or services to know if your computer or device has visited that site or service before. Cookies can then be used to help understand how the site or service is being used, help you navigate between pages efficiently, help remember your preferences, and generally improve your browsing experience. Cookies can also help ensure marketing you see online is more relevant to you and your interests.
What types of cookies does House Cult use?
There are generally four categories of cookies: “Strictly Necessary,” “Performance,” “Functionality,” and “Targeting.” House Cult routinely uses all four categories of cookies on the Service. You can find out more about each cookie category below.
- Strictly Necessary Cookies. These cookies are essential, as they enable you to move around the Service and use its features, such as accessing logged in or secure areas.
- Functionality Cookies. These cookies allow our website to remember choices you make (such as your language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to the text size, fonts and other parts of the web pages that you can customize. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
- Targeting Cookies. House Cult, our advertising partners or other third party partners may use these types of cookies to deliver advertising that is relevant to your interests. These cookies can remember that your device has visited a site or service, and may also be able to track your device’s browsing activity on other sites or services other than House Cult. This information may be shared with organizations outside House Cult, such as advertisers and/or advertising networks to deliver the advertising, and to help measure the effectiveness of an advertising campaign, or other business partners for the purpose of providing aggregate Service usage statistics and aggregate Service testing.
How long will cookies stay on my device?
The length of time a cookie will stay on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your computer or mobile device until they expire or are deleted.
First and third party cookies
First-party cookies are cookies that belong to House Cult, third-party cookies are cookies that another party places on your device through our Service. Third-party cookies may be placed on your device by someone providing a service for House Cult, for example to help us understand how our service is being used. Third-party cookies may also be placed on your device by our partners so that they can use them to advertise products and services to you elsewhere on the Internet.